From The Garden To The Cup
MARWAR | Bala Sarda, the founder and CEO of Vahdam Teas, talks about how his four-year-old company eliminates middlemen to bring freshest and best quality Indian teas to its clients worldwide.
When Bala Sarda joined his 80-year-old family tea export business, he was appalled to see how teas passed through multiple middlemen and it took nearly 8-10 months for a pack of tea to reach the consumer, by which time its prime freshness and flavour were lost.
Having been tasting teas under his father’s supervision for years, Sarda was
introduced to different tea varieties even before he started his company, Vahdam Teas, and this not only piqued his interest in tea but also helped to tremendously understand the product side of the trade.
